Friday, February 01, 2008

The air war....

Had enough of the political TV commercials? We here in Connecticut really haven't seen anything.

According to a University of Wisconsin study released today, the Democratic and Republican presidential candidates has aired over 151,000 TV commercials up through this past Sunday. In terms of dollars, that represents more than $107 million spent on advertising so far. (Democrats out did Republicans - 83,000 commercial to 67,000.)

Not surprising, GOP contender Mitt Romney leads the pack with 35,000 of his commercials valued at nearly $29 million -- more than all the other GOP contenders combined.

Democrats Barack Obama and Hillary Clinton are not far behind. Obama has aired almost 30,000 commercials worth $23 million compared to Clinton's 25,500 worth more than $18 million.

All the other candidates lagged well behind those three.

And what may be really surprising is that most of that comes from the early primary states campaigning....Iowa, New Hampshire, Michigan, South Carolina and Florida. The candidates have only really just started airing ads in the Super Tuesday states this past week.

Here's a breakdown of the university study looking at every candidate, the number of ads aired and the money spent through Sunday. Jan. 27:

Candidate Spots Spending
BIDEN 3165 $1,800,000
CLINTON 25,562 18,7000,000
DODD 4028 1,800,000
EDWARDS 14,732 8,300,000
KUCINICH 27 7,000
OBAMA 29,866 22,700,000
RICHARDSON 5936 4,200,000

DEM TOTAL 83,320 57,000,000

Candidate Spots Spending
GIULIANI 6856 5,6000,000
HUCKABEE 5831 2,600,000
HUNTER 114 68,000
MCCAIN 10,830 8,000,000
PAUL 5215 2,800,000
ROMNEY 34,821 29,000,000
THOMPSON 4032 2,200,000
TANCREDO 99 160,000

GOP TOTAL 67,798 50,000,000


Blogger mccommas said...

Yes isn't that First Amendment a pesky nuisance!

Someone should do something about that.

Of wait! They are. It’s called Campaign Finance Reform!

8:14 AM  
Blogger dweeb said...

The key phrase is "money spent through Sunday. Jan. 27".
Some, to include Forbes magazine, fully expect the total through Election Day to exceed 1 Billion (with a B) dollars.

Abraham Lincoln raised and spent about 100,000 thousand dollars to be elected in 1860, so I'm not sure what that does to any 'you get what you pay for' argument.

As long as we are willing to let contests of ideas be reduced to horse races, complete with handicapping who will finish where, we will continue to countenance the expenditures of dollars in political advertising as if it were the next ad campaign for a new car or a blockbuster movie.

(See National Lampoon's Radio Dinner, "Profiles in Chrome",,
for the former taken to its logical conclusion.)
bill kenny

11:10 AM  

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